Ron Elkman, USA Today

'The Ed Effect' Is Getting Ginger Guys More Attention, Survey Finds

By: Kelly Meyers

September 7, 2017

Ed Sheeran's effect on pop culture could stretch further than we have ever realized. Yes, apparently, Ed Sheeran is making red hair sexy again. 

Casumo did a study and found that ginger men are feeling the "Ed Effect." Yes, red headed guys are getting more attention. In fact, 20% of ginger guys that they surveyed (who were between the ages of 25 and 34) said they had recived "more attention" since Ed Sheeran made it big.

Plus, the guys said they actually felt more confident than they have ever before.

Could the men just be lying? Nope. 

About 33% of the 1,000 women they polled said they have more positive feelings towards gingers because of Ed Sheeran's popularity.

Speaking of keeping of how Sheeran keeps it sexy, we asked the pop super star earlier this year about what lyrics he uses when he's trying to turn up the heat.

See our EXCLUSIVE video "In Bed With Ed" below: